Gahumi Provides Custom T-shirts and Hats for Venezuelan Election
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Case Analysis
Gahumi customized election supplies for the Venezuelan partner for the 2020 Presidential Election, covering 1 million T-shirts, 1 million hats, 1 million flags, 1 million fabric masks, and 1 million bags, totaling 5 million products. Facing challenges including an extremely tight 28-day timeline (including National Day holiday), sample delivery within 1 day, multi-category coordination, and air transport connection, Gahumi relied on 12 years of emergency project experience and 5 fully operational production lines. On October 28th, it completed production, customs clearance, and air cargo loading in advance, accurately meeting the needs of election promotion supplies.
1
million
T-shirts
1
million
hats
1
million
flags
1
million
fabric masks
1
million
bags

Brand Story

The Venezuelan partner is the core organization responsible for coordinating the preparation of promotional supplies for the 2020 Presidential Election. It needed to customize a large number of multi-category supplies for election rallies, staff attire, and voter interaction. Due to the fixed election schedule, it had extremely high requirements for production efficiency, delivery timeliness, and category coordination of supplies, ensuring all supplies arrived on time to support the smooth progress of election activities.

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Brand Goals

The partner aimed to enhance the coverage and visual consistency of election promotion through 5 million multi-category election supplies, meeting the needs of different scenarios (outdoor rallies, street promotions, staff protection). It required samples to be delivered within 1 day after contract signing on September 30th, and full-category production and air deliver

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Challenges

Extremely Tight Timeline with Holiday:The entire process of "sample making + production + air transport customs clearance" needed to be completed within 28 days, overlapping with the National Day public holiday. The actual effective production time was compressed, creating enormous time pressure.

Zero-Tolerance for Sample Delivery:All samples of 5 product categories had to be delivered on October 1st (the day after contract signing). Simultaneous sampling for multiple categories required efficient design and process adaptation, with no room for delay.

Difficult Multi-Category Process Coordination:The products covered T-shirts (sublimation printing), hats (embroidery), flags (full-printing), fabric masks (protective structure sewing), and bags (assembly molding). The significant differences in processes increased the difficulty of production scheduling and supply chain coordination.

Complex Air Transport Coordination:It was necessary to synchronize the production progress of multiple categories with air cargo space and customs clearance processes. Delays in any link could lead to overall delivery failure, making coordination far more difficult than regular orders.

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Solutions

1-Day Emergency Sample Response:A professional sampling team was activated, with dedicated process specialists assigned to each of the 5 product categories. Design confirmation and sample production were advanced simultaneously. After the contract was signed on September 30th, all samples were delivered on October 1st as scheduled, enabling the rapid launch of subsequent production.

Full Operation of 5 Production Lines:5 production lines were put into use, implementing 3-shift rotation (including overtime during National Day). Lines were allocated based on product process characteristics (e.g., fully automatic printing lines for T-shirts/flags, sewing lines for hats/masks/bags), reducing the transfer time of cross-category production.

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Solutions

Full-Process Time Management:A phased timeline for "sampling - procurement - production - quality inspection - air transport" was developed. Raw material procurement and production line debugging were completed before the National Day holiday, and production of complex-process products (e.g., masks, hats) was prioritized during the holiday to avoid time waste. 3 quality inspection nodes (semi-finished products, finished products, before packaging) were set for each product category to prevent rework risks in advance.

Seamless Air Transport Connection:Air transport service providers and customs clearance agencies were contacted 10 days in advance to confirm cargo space and customs clearance document lists. All products passed quality inspection and were packaged on October 27th, and customs clearance and loading were completed simultaneously on October 28th, ensuring smooth takeoff on the same day.

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Supply Coordinator of the Venezuelan Partner

On-Time Delivery with No Delay:On October 28th, production, customs clearance, and air cargo loading of 5 million products were completed in advance, leaving sufficient buffer before the agreed timeline and ensuring supplies arrived in Venezuela on time.

Qualified Quality of Multi-Category Products:All products passed full inspection—T-shirts had clear printing, hats had accurate embroidery, flags met color standards, masks had intact protective structures, and bags had firm sewing, all adapting to the needs of election scenarios.

Verification of Emergency Project Capability:Successfully overcoming the composite challenges of "short timeline + multi-category + air transport" further verified Gahumi's full-process control capability in large-scale emergency customization projects, laying a foundation for subsequent cooperation in international political event supplies.

 

🚩About the Client

The Venezuelan partner is a professional institution responsible for planning, procuring, and delivering promotional supplies for the 2020 Presidential Election. It focuses on supply support for election activities and has strict screening criteria for partners' emergency response capabilities, multi-category production scale, and cross-border delivery experience, committed to supporting the implementation of election activities through efficient supply preparation.

 

🚩About Gahumi

Founded in 1994, Gahumi is a comprehensive fabric printing enterprise integrating product R&D, design, production, and sales. It provides a full range of customized products including T-shirts, hats, flags, masks, and bags, with particular expertise in large-scale emergency projects featuring "short timeline + multi-category".

With 31 years of production experience and 12 years of emergency project management capabilities, Gahumi's products are exported to regions including the Americas (including Venezuela), Africa, and Europe. It has more than 300 professional employees and 3 production bases covering a total area of 5,000 square meters (including a fully automatic printing center, sewing center, and assembly center). It can flexibly allocate multiple production lines and 3-shift labor, and cooperate with a mature cross-border logistics system to efficiently meet million-level, multi-category customization needs, providing full-process OEM/ODM services.

The Solution
01
 Creative Design Solutions
Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt.  Design Security Assurance.
02
Fabric Selection Solutions
Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.
03
Production Process Solutions
Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing. 
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
04
Quality Control Solutions
Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.
5 million pieces
5 million pieces (1 million each of T-shirts, hats, flags, fabric masks, and bags) Contract Signing Date: September 30th
28 Days
Agreed Delivery Timeline
5 production lines
Production Lines Invested: 5 production lines in full operation (3 shifts, including overtime during National Day)
Customer Testimonials
Supply Coordinator of the Venezuelan Partner

Completing 5 million multi-category supplies in 28 days and delivering them by air in advance is beyond our expectation. Gahumi's emergency project capability is impressive—from sample delivery in 1 day, overtime production during National Day to seamless air transport connection, every link was precisely controlled, providing key support for our election promotion.

Photo gallery
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Process Display
You can contact customer service according to the craftsmanship, position, content and style you want to customize, or you can consult customer service for recommendations.
Silkscreen
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Sublimation
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Digital Printing
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Embroidery
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Foil Stamping
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Custom Support
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Customization process
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Product Customization
Tailored to your needs
1
Size
2
Printing Logo
3
Color
4
Free Design
5
Material
6
Process
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Choose clothing style
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Printing + embroidery
Custom content craft
Crafts/Text/Logo/Pattern/Color
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Confirm the finished product
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Customized clothing colors
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