Brand Story
The Venezuelan partner is the core organization responsible for coordinating the preparation of promotional supplies for the 2020 Presidential Election. It needed to customize a large number of multi-category supplies for election rallies, staff attire, and voter interaction. Due to the fixed election schedule, it had extremely high requirements for production efficiency, delivery timeliness, and category coordination of supplies, ensuring all supplies arrived on time to support the smooth progress of election activities.
Brand Goals
The partner aimed to enhance the coverage and visual consistency of election promotion through 5 million multi-category election supplies, meeting the needs of different scenarios (outdoor rallies, street promotions, staff protection). It required samples to be delivered within 1 day after contract signing on September 30th, and full-category production and air deliver
Challenges
Extremely Tight Timeline with Holiday:The entire process of "sample making + production + air transport customs clearance" needed to be completed within 28 days, overlapping with the National Day public holiday. The actual effective production time was compressed, creating enormous time pressure.
Zero-Tolerance for Sample Delivery:All samples of 5 product categories had to be delivered on October 1st (the day after contract signing). Simultaneous sampling for multiple categories required efficient design and process adaptation, with no room for delay.
Difficult Multi-Category Process Coordination:The products covered T-shirts (sublimation printing), hats (embroidery), flags (full-printing), fabric masks (protective structure sewing), and bags (assembly molding). The significant differences in processes increased the difficulty of production scheduling and supply chain coordination.
Complex Air Transport Coordination:It was necessary to synchronize the production progress of multiple categories with air cargo space and customs clearance processes. Delays in any link could lead to overall delivery failure, making coordination far more difficult than regular orders.
Solutions
1-Day Emergency Sample Response:A professional sampling team was activated, with dedicated process specialists assigned to each of the 5 product categories. Design confirmation and sample production were advanced simultaneously. After the contract was signed on September 30th, all samples were delivered on October 1st as scheduled, enabling the rapid launch of subsequent production.
Full Operation of 5 Production Lines:5 production lines were put into use, implementing 3-shift rotation (including overtime during National Day). Lines were allocated based on product process characteristics (e.g., fully automatic printing lines for T-shirts/flags, sewing lines for hats/masks/bags), reducing the transfer time of cross-category production.
Solutions
Full-Process Time Management:A phased timeline for "sampling - procurement - production - quality inspection - air transport" was developed. Raw material procurement and production line debugging were completed before the National Day holiday, and production of complex-process products (e.g., masks, hats) was prioritized during the holiday to avoid time waste. 3 quality inspection nodes (semi-finished products, finished products, before packaging) were set for each product category to prevent rework risks in advance.
Seamless Air Transport Connection:Air transport service providers and customs clearance agencies were contacted 10 days in advance to confirm cargo space and customs clearance document lists. All products passed quality inspection and were packaged on October 27th, and customs clearance and loading were completed simultaneously on October 28th, ensuring smooth takeoff on the same day.
On-Time Delivery with No Delay:On October 28th, production, customs clearance, and air cargo loading of 5 million products were completed in advance, leaving sufficient buffer before the agreed timeline and ensuring supplies arrived in Venezuela on time.
Qualified Quality of Multi-Category Products:All products passed full inspection—T-shirts had clear printing, hats had accurate embroidery, flags met color standards, masks had intact protective structures, and bags had firm sewing, all adapting to the needs of election scenarios.
Verification of Emergency Project Capability:Successfully overcoming the composite challenges of "short timeline + multi-category + air transport" further verified Gahumi's full-process control capability in large-scale emergency customization projects, laying a foundation for subsequent cooperation in international political event supplies.
The Venezuelan partner is a professional institution responsible for planning, procuring, and delivering promotional supplies for the 2020 Presidential Election. It focuses on supply support for election activities and has strict screening criteria for partners' emergency response capabilities, multi-category production scale, and cross-border delivery experience, committed to supporting the implementation of election activities through efficient supply preparation.
Founded in 1994, Gahumi is a comprehensive fabric printing enterprise integrating product R&D, design, production, and sales. It provides a full range of customized products including T-shirts, hats, flags, masks, and bags, with particular expertise in large-scale emergency projects featuring "short timeline + multi-category".
With 31 years of production experience and 12 years of emergency project management capabilities, Gahumi's products are exported to regions including the Americas (including Venezuela), Africa, and Europe. It has more than 300 professional employees and 3 production bases covering a total area of 5,000 square meters (including a fully automatic printing center, sewing center, and assembly center). It can flexibly allocate multiple production lines and 3-shift labor, and cooperate with a mature cross-border logistics system to efficiently meet million-level, multi-category customization needs, providing full-process OEM/ODM services.
Completing 5 million multi-category supplies in 28 days and delivering them by air in advance is beyond our expectation. Gahumi's emergency project capability is impressive—from sample delivery in 1 day, overtime production during National Day to seamless air transport connection, every link was precisely controlled, providing key support for our election promotion.
















